EFFECT OF INTERNET MARKETING ON THE PURCHASE PATTERN OF THE HOUSE-HOLDS OF TOWNS IN JABALPUR

Uma V.P.Shrivastava and Dilip Singh Hazari

No 2014-03-20, Working papers from Voice of Research

Abstract: Combining the traditional methods with online information marketers has discovered a successful marketing pattern. The traditional marketing methods of print, television, and direct mailings are being complemented with the use of e-marketing strategies; thus saving time and money. Over the last two decades it has been noticed that the human lifestyles are changing faster than their thoughts. This study is focused on the middle income house-holds with a monthly income ranging from 30k to 60k. This research study comprehends the level of awareness and acceptance of internet marketing amongst the consumers in this defined income group. It also helps understand the perception of these consumers about on-line shopping and its various aspects. The study involves a sample size of 593 working consumers both males and females between the age of 25 yrs to 45 yrs. The most important finding of the study includes the fact that, there are sites where these consumers are comfortable and confident shopping while there are an other few which they do not trust. Key words: On-Line Shopping, Internet Purchases, Accepted Online Shops

Date: 2014-03
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