BRAND MANAGEMENT OF ELECTRONIC MASS-MEDIA IN THE REPUBLIC OF UZBEKISTAN

Usman Sharifkhodjaev

No 2015-03-17, Working papers from Voice of Research

Abstract: This paper discusses about brand management in the media market of the Republic of Uzbekistan. The author focuses on studyof leading websites of the country, such as “Daryo.uz” and “Anhor.uz”. Also in the paper based on the views of market participants identifies the main problems faced by the media in brand management. Key words: Brand, brand management, mass-media, electronic mass media

Date: 2015-03
New Economics Papers: this item is included in nep-cis, nep-cwa, nep-ipr, nep-pr~ and nep-mkt
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