CUSTOMER SATISFACTION IN TERMS OF COMPANY IMAGE, CONSULTANCY & CUSTOMER SERVICE: A CASE OF JINDAL INDUSTRIES

Dalbir Singh and M. R. P. Singh

No 2015-06-16, Working papers from Voice of Research

Abstract: Customer satisfaction is key to business success. There is a great deal of information being published today and discussed on the topic customer service and customer satisfaction. Proponents of these topics or approaches to conducting business tend to emphasize the importance of conforming to specifications, keeping processes in control, meeting requirements, giving customers what they want and handling complaints effectively. It is a simple truth. Satisfied customers do more business with you more often. They purchase more each time around, and they purchase more often. They also refer their family and friends to you. The link between sales, service, satisfaction and profits is direct. The more a customer is satisfied, the more he or she spends. The more customers spend, the more you sell. And usually, when you sell more, your profits are greater. The paper highlights the customer satisfaction in terms of company image, technical consultancy provided and customer services in Jindal Industries. Key words: Customer Satisfaction, Company Image, Consultancy, Customer Services

Date: 2015-06
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