A STUDY ON CONSUMER BEHAVIOUR TOWARDS PRIVATE LABEL BRANDS WITH RESPECT TO GROCERIES

Krupa Mehta

No 2016-06-08, Working papers from Voice of Research

Abstract: The store brands, otherwise known as private labels, are changing the future of modern trade outlets in India. Started on a low key profile, such as low price, low quality and limited movement, the store brands have gone a long way in establishing its credentials. The private labels have 50 % or more than 50% market share in many parts of the developed world. The private labels are pervasive in personal care, home care, processed food, groceries and consumer durables etc. Key words: FMCG, Grocery, Private brands, Retail chains

Date: 2016-06
New Economics Papers: this item is included in nep-agr, nep-com, nep-cse and nep-mkt
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