A STUDY ON CONSUMER SATISFACTION WITH REGARDS TO BSNL BROADBAND CONNECTIVITY IN AHMEDABAD CITY

Manoj B. Vanara

No 2016-06-09, Working papers from Voice of Research

Abstract: Customer satisfaction is defined as the way that customer usually view or feel about certain services and products. Internet Broadband services providers are of paramount importance in the developing economy of India. Many Internet Broadband service providers are offering various services in the market. Customer satisfaction with regards to Broadband services is resulting from the evaluation of service provided by an ISP to an individual in relation to expectations. This study is mainly focused to understand the Consumer satisfaction with regards to of BSNL Broadband services in Ahmedabad. The outcomes of this survey can be used by the BSNL, for understanding the customers satisfaction in respect to Broadband services and add value to their customers to increase their market share and Brand Image. This paper also attempts to understand the brand awareness, competitive strength of the company and problems faced by the customers, which helps the company to take appropriate measures to solve the problems. The Primary data was collected through survey method and was analyzed with the help of various statistical tools to draw meaningful conclusion. Key words: Customer satisfaction, Broadband

Date: 2016-06
New Economics Papers: this item is included in nep-cse, nep-mkt and nep-pay
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