APPLYING THEORIES AND PRACTICES OF POLITICAL MARKETING TO POLITICAL COMMUNICATION

Lizhe Xu

No 2021-39-08, Working papers from Voice of Research

Abstract: The present article is an attempt to explore the debates surrounding the extent and nature of political marketing, and discuss the benefits and limitations of applying theories and practices of political marketing to political communication, furthermore, will value the theories of political marketing in terms of their potential impact on political communication practices. Key Words: politics, marketing, communication, political marketing, political communication

Date: 2021-09
New Economics Papers: this item is included in nep-pol
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://voiceofresearch.org/Doc/Sep-2021/Sep-2021_8.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vor:issues:2021-39-08

Access Statistics for this paper

More papers in Working papers from Voice of Research The Editor, Voice of Research E/1, Samay Appartments, Behind NID, Paldi. Ahmedabad. 380007.
Bibliographic data for series maintained by Dr. Avdhesh Jha ( this e-mail address is bad, please contact ).