The Automation Versus the Human Touch in the Boutique Hotels: Possible Limits

Miroslava Malcheva ()
Additional contact information
Miroslava Malcheva: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2019, vol. 8, issue 2, 155-162

Abstract: As a leading economic sector in many countries around the world tourism industry is changing rapidly under the pressure of information and communication technologies spread in every activity into daily life and business. Almost unnoticed, technology and artificial intelligence have replaced humans in certain spheres. The question is whether their replacement is positive for the tourism supply or it is not even close. This is especially important for the boutique hotels offering innovative accommodation concept and personalized high-quality tourist product. The aim of the current study is to prove that boutique hotels need both - automated processes and human touch and to outline the limits of the right balance how to emphasize that symbiose in order to benefit of greater loyalty and ongoing revenues.

Keywords: boutique hotels; automation; personalized service; artificial intelligence; information and communication technologies (search for similar items in EconPapers)
JEL-codes: Z30 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://su-varna.org/journal/IJUSV-ESS/2019.8.2/155-162.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:8:y:2019:i:2:p:155-162

DOI: 10.36997/IJUSV-ESS/2019.8.2.155

Access Statistics for this article

More articles in Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series from Union of Scientists - Varna, Economic Sciences Section Contact information at EDIRC.
Bibliographic data for series maintained by Pavel Petrov ().