 Market and Marketing Peculiarities of Vending ChannelsDobromir Stoyanov ()
Business & Management Compass, 2014, issue 3, 74-86 Abstract: In recent years there has been an ever-increasing rise in the importance of non-store distribution formats as a cost-effective, as well as providing considerable consumer convenience alternative to the traditional store forms. The subject of the present article are the high-tech vending channels as a typical representative of this fast developing type of distribution. The main aim of the present article is to analyse the market and marketing specifics of vending channels. In this connection there are discussed their role and place in contemporary business. There is given a brief overview of the state of the Bulgarian vending market during the past few years and there are deduced some anticipated trends for its development in the future. Along with that, based on the traditional 4P model of the marketing mix, there are outlined some major marketing specifics of vending itself, distinguishing it from the traditional store distribution formats. Keywords: marketing specifics; vending channels (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2014:i:3:p:74-86 Access Statistics for this article Business & Management Compass is currently edited by Julian Vasilev More articles in Business & Management Compass from University of Economics Varna Contact information at EDIRC. |
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