Customer Equity Management Of Industrial Organizations In Bulgaria

Darina Pavlova Pavlova ()
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Darina Pavlova Pavlova: Department of Industrial Business, University of Economics – Varna, Bulgaria

Business & Management Compass, 2016, issue 3, 377-382

Keywords: customer equity; brand; relationships; customers (search for similar items in EconPapers)
JEL-codes: M20 M30 (search for similar items in EconPapers)
Date: 2016
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