Perception of Extra-Virgin Olive Oil Certifications: A Commodity Market Perspective

Lolita Liberatore (), Nicola Casolani () and Federica Murmura ()
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Lolita Liberatore: Department of Economic Studies. University of G. d’Annunzio Chieti-Pescara
Nicola Casolani: Department of Economic Studies. University of G. d’Annunzio Chieti-Pescara
Federica Murmura: Department of Economics, Society, Politics. University of Urbino Carlo Bo

Business & Management Compass, 2017, issue 1, 77-82

Abstract: Nowadays Protected Denomination of Origin (PDO) and organic certifications constitute an effective form of differentiation and can represent an important cue that guide consumer’s Quality evaluation. This paper investigates, through K- means cluster analysis, consumer attitude toward these certifications in extra- virgin olive oil Italian market. The results showed three main clusters; the first includes PDO extra-virgin - olive oil (EVOO) consumers (27.2%), the second incl udes PDO and organic EVOO consumers (32.4%), while the third cluster comprise s indifferent to certifications consumers (40.4%).

Keywords: extra-virgin olive oil; organic food; PDO; traditional food; certification (search for similar items in EconPapers)
JEL-codes: Q18 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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