One-page strategic plan: the case of Aarong company from Bangladesh

Sazonenka Yauheniya (), Towhid Yusuf Ibne () and Siemieniako Dariusz ()
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Sazonenka Yauheniya: Graduate of Higher School of Management and Business, Belarus State Economic University, Belarus
Towhid Yusuf Ibne: Graduate of Nothern University Bangladesh, Faculty of Business, Bangladesh
Siemieniako Dariusz: Bialystok University of Technology, Faculty of Engineering Management, Poland

Engineering Management in Production and Services, 2018, vol. 10, issue 2, 57-65

Abstract: Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a company’s customers, suppliers and other stakeholders. Nowadays, short but informative presentation solutions are becoming more attractive and popular. Companies are using more visuals with a short text in their communication channels as well as in building strategies. One of the tools is the one-page strategic plan (OPSP). The research problem of the paper is how to develop a strategy in its compressed version for the organisation that can have a format which is easy-to-understand and communicate. The paper aims to propose the OPSP model for the Aarong company, which should include both the commercial and non-profit activities. As a research method, the case study of Aarong company was chosen, using the secondary data. The proposed OPSP for Aarong company clearly showed the connections of all key elements of a strategic plan. The practical implications of using the OPSP tool in the Aarong company are clearly visible in terms of synthesis of a complicated strategic plan and having an attractive form of the company strategy for the external communication.

Keywords: strategic planning; one-page strategic plan; marketing strategy; non-profit; Bangladesh (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ecoman:v:10:y:2018:i:2:p:57-65:n:5

DOI: 10.2478/emj-2018-0011

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