Key elements of digital competence in professional sales & service work: Development and evaluation of a self-assessment scale for frontline employees
Süße Thomas (),
Kobert Maria and
Siderska Julia ()
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Süße Thomas: Hochschule Bielefeld,-University of Applied Sciences and Arts, Interaktion 1, 33619 Bielefeld, Germany
Kobert Maria: Hochschule Bielefeld, -University of Applied Sciences and Arts, Interaktion 1, 33619 Bielefeld, Germany
Siderska Julia: Bialystok University of Technology, Wiejska 45A, 15-351 Białystok, Poland
Engineering Management in Production and Services, 2025, vol. 17, issue 3, 51-67
Abstract:
Modern work in sales & service is increasingly enhanced and supported by digital technologies. As a result, frontline employees’ digital competencies are becoming a key success factor for sales & service work. Nevertheless, especially with regards to professional work, there is still a lack of knowledge about how to measure digital competencies. So far, specific empirical contribution focussing on professional digital work environments being increasingly knowledge-intense, collaborative, and virtualized are still very rare. In this article we seek to make a substantial contribution in that area of research. Based on the state-of-the art literature about digital competence among employees in professional work this article is one of the very few that introduces an empirically evaluated scale of digital competence based on a sample size of N=1,283. We suggest a context-related set of five dimensions of digital competence named (1) effective usage of technologies and tools, (2) farsighted & critical information handling, (3) sustained cooperation & communication, (4) integrative knowledge generation, and (5) co-creative problem solving. Evaluation of these five dimensions is conducted with the help of technostress, virtualization of work, space-time flexibility at work and availability for work-related issues. Finally, we present a critical reflection about the scale’s five dimensions.
Keywords: digital competence; digitalization of work; digital cooperation; sales & service; frontline employees; human-computer interaction (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ecoman:v:17:y:2025:i:3:p:51-67:n:1003
DOI: 10.2478/emj-2025-0019
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