 From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countriesBouchareb Nasser ()
Economic and Regional Studies / Studia Ekonomiczne i Regionalne, 2024, vol. 17, issue 3, 549-556 Abstract: This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green marketing approach. Despite the adverse perceptions connected with greenwashing, the study contends that it can play an important role in raising awareness about environmental concerns and promoting more responsible behaviour. It is important to be aware that greenwashing should not be considered to be a long-term solution. Government intervention is required to regulate and enforce acceptable practices in order to accomplish real change. The primary goal of this study is to provide a clear understanding of greenwashing’s function in influencing consumer views. Keywords: consumer attitudes; consumer behaviour; environmental issues; greenwashing; green marketing (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:vrs:ecoreg:v:17:y:2024:i:3:p:549-556:n:1010 Access Statistics for this article Economic and Regional Studies / Studia Ekonomiczne i Regionalne is currently edited by Mieczysław Adamowicz More articles in Economic and Regional Studies / Studia Ekonomiczne i Regionalne from Sciendo |
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