An Exploration into People’s Perception and Intention on using Cryptocurrencies

McMorrow Jake () and Esfahani Mona Seyed ()
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McMorrow Jake: Faculty of Business School, Bournemouth University, Fern Barrow, Poole BH12 5BB, Bournemouth, United Kingdom
Esfahani Mona Seyed: Faculty of Media and Communication, Bournemouth University, Fern Barrow, Poole BH12 5BB, Bournemouth, United Kingdom

HOLISTICA – Journal of Business and Public Administration, 2021, vol. 12, issue 2, 109-144

Abstract: The cryptocurrency market has been described as revolutionary due to the constant technological evolution and innovation that the blockchain technology provides. Leading many to believe that this could be the next step for the human race, just like how fiat currency replaced gold. Cryptocurrencies were originally created to be a form of savings or income for the unbanked, reduce costs and energy consumption, for a means of data transparency and to remove financial intermediaries. It is undeniable that the cryptocurrency market has created a divide of opinions, as some look to explore the market further while others reject the thought of adopting this innovative technology completely. This study focuses on the perception and intention to use cryptocurrencies. Diving into previous literature about the adoption of cryptocurrencies and new technologies. Highlighting key factors that can affect an individual’s perception and gaps in the literature that need to be explored further. A quantitative approach was used to gather data from 102 participants. The findings indicated that performance and effort expectancy as the most influential variables for cryptocurrency adoption, as people seek understanding as what benefits cryptocurrencies can provide for them when they feel incapable of using the innovative technology.

Keywords: Cryptocurrency; Perception; Intention; Technology; Innovation (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:vrs:hjobpa:v:12:y:2021:i:2:p:109-144:n:6

DOI: 10.2478/hjbpa-2021-0018

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