Georgian Consumer Attitudes Towards Genetically Modified Products

Todua Nugzar (), Gogitidze Teona () and Phutkaradze Jaba ()
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Todua Nugzar: School of Economics and Business, Ivane Javakhishvili Tbilisi State University, Georgia
Gogitidze Teona: Ivane Javakhishvili Tbilisi State University, Georgia
Phutkaradze Jaba: TBSC Consulting, Germany

International Journal of Management and Economics, 2015, vol. 46, issue 1, 120-133

Abstract: Genetically modified products (GM) have been sensitive topic in different societies. This paper looks at (GM) from one consumer group’s perspective; specifically, from the Ajara region of Georgia in February 2014. A survey of 603 consumers revealed that these respondents knew very little about genetic engineering but held a negative attitude towards GM products, expected the government to regulate both their import and production, and wanted GM to be identified as such. Even if priced lower than comparable foodstuffs, most consumers would not buy them. An empirical investigation based on analysis of variance and Pearson’s correlation coefficient demonstrated that education, income and social class were significant determinants of genetic engineering awareness among consumers, while age had no impact.

Keywords: genetically modified products; consumer behavior; empirical research; Georgia; Ajara (search for similar items in EconPapers)
JEL-codes: C12 M31 R22 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ijomae:v:46:y:2015:i:1:p:120-133:n:5

DOI: 10.1515/ijme-2015-0024

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