Consumers Towards Sustainable Food Consumption

Maciejewski Grzegorz ()
Additional contact information
Maciejewski Grzegorz: University of Economics, Katowice, Faculty of Economics, Department of Market and Consumption, Poland, ul. 1-go Maja 50, 40-287Katowice

Marketing of Scientific and Research Organizations, 2020, vol. 36, issue 2, 19-30

Abstract: The progressive and unprecedented growth of the Earth’s population and the shrinking of the planet’s natural resources make it necessary to look at contemporary consumption from the point of sustainable development goals. The purpose of the paper is to characterise consumers’ attitude towards the idea of sustainable food consumption, which manifests itself in declared undertaking of sustainable behaviours both on the market and in households. The research employed the exploratory survey technique (direct survey) on a sample of 900 consumers from Poland and Slovakia. The most common declared sustainable behaviours include: avoiding overconsumption, monitoring healthy eating, as well as sorting and recycling of waste. On the other hand, the customers of both countries should be more strongly encouraged to reduce the consumption of water, electricity and natural gas when preparing meals. Less than half of all respondents declared such behaviour.

Keywords: consumer behaviour; sustainable consumption; food market; marketing; Poland; Slovakia (search for similar items in EconPapers)
JEL-codes: D12 D91 M31 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/minib-2020-0014 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:36:y:2020:i:2:p:19-30:n:2

DOI: 10.2478/minib-2020-0014

Access Statistics for this article

Marketing of Scientific and Research Organizations is currently edited by Witold Wiśniowski

More articles in Marketing of Scientific and Research Organizations from Sciendo
Bibliographic data for series maintained by Peter Golla ().