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Wearable Technology in the Perception of Young Consumers

Gregor Bogdan (km.wz@uni.lodz.pl) and Gwiaździński Emilian (emilian.gwiazdzinski@uni.lodz.pl)
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Gregor Bogdan: University of Lodz, Faculty of Management, Department of Marketing, Poland, ul. Jana Matejki 22/26, 90-237Łódź
Gwiaździński Emilian: University of Lodz, Faculty of Management, Department of Marketing, Poland

Marketing of Scientific and Research Organizations, 2020, vol. 36, issue 2, 61-76

Abstract: The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication often in the relationship between machine to machine and machine to human. The authors researched the level of knowledge about these devices and the degree of their use. It turned out that despite the knowledge of worn devices and relatively positive attitudes, the degree of their use is low. The article is theoretical and empirical.

Keywords: wearables technologies; digital transformation; young consumers (search for similar items in EconPapers)
JEL-codes: M31 M37 O32 O33 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:36:y:2020:i:2:p:61-76:n:5

DOI: 10.2478/minib-2020-0017

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