Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms

Šneiderienė Agnė () and Beniušis Antanas ()
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Šneiderienė Agnė: PhD. Klaipėda University. S. Nėries str. 5. Klaipeda, Lithuania, Phone No.: +370 46 398 677
Beniušis Antanas: Klaipėda University. S. Nėries str. 5. Klaipeda, Lithuania, Phone No.: +370 46 398 677

Management Theory and Studies for Rural Business and Infrastructure Development, 2022, vol. 44, issue 1, 72-83

Abstract: The introduction of new technologies, digitalisation and restrictions on physical activity during the COVID-19 pandemic have encouraged the development of e-commerce. Due to constantly changing consumer needs and growing competition, organisations working in the field of e-commerce face enormous challenges. The aim of the article, analysing factors that influence the users of e-commerce platforms, is to determine what factors influence the decisions made by the users of Lithuanian e-commerce platforms. The analysis of the scientific literature helped to identify the main factors influencing the decisions made by the users of e-commerce platforms, and the results of the quantitative survey allowed to determine that the decisions made by the users of Lithuanian e-commerce platforms depend on demographic factors, i.e. age, gender, place of residence, and monthly income.

Keywords: consumer behaviour; consumer choice; data analysis; e-commerce; survey (search for similar items in EconPapers)
JEL-codes: C19 C83 D11 L81 M31 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mtrbid:v:44:y:2022:i:1:p:72-83:n:7

DOI: 10.15544/mts.2022.08

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