Web-Face-to-Face Mixed-Mode Design in a Longitudinal Survey: Effects on Participation Rates, Sample Composition, and Costs

Bianchi Annamaria (), Silvia Biffignandi and Peter Lynn
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Bianchi Annamaria: Department of Management, Economics and Quantitative Methods, University of Bergamo, via dei Caniana 2, 24127Bergamo, Italy.

Journal of Official Statistics, 2017, vol. 33, issue 2, 385-408

Abstract: Sequential mixed-mode designs are increasingly considered as an alternative to interviewer-administered data collection, allowing researchers to take advantage of the benefits of each mode. We assess the effects of the introduction of a sequential web-face-to-face mixed-mode design over three waves of a longitudinal survey in which members were previously interviewed face-to-face. Findings are reported from a large-scale randomised experiment carried out on the UK Household Longitudinal Study. No differences are found between the mixed-mode design and face-to-face design in terms of cumulative response rates and only minimal differences in terms of sample composition. On the other hand, potential cost savings are evident.

Keywords: Attrition; total survey error; nonresponse bias; randomised experiment (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:vrs:offsta:v:33:y:2017:i:2:p:385-408:n:5

DOI: 10.1515/jos-2017-0019

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