Suspiciousness and Fast and Slow Thinking Impact on Trust in Recommender Systems

Rad Dana (), Cuc Lavinia Denisia (), Lile Ramona (), Cuc Paul Nichita (), Pantea Mioara Florina () and Anta Darius ()
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Rad Dana: Aurel Vlaicu University of Arad, Arad, Romania
Cuc Lavinia Denisia: Aurel Vlaicu University of Arad, Arad, Romania
Lile Ramona: Aurel Vlaicu University of Arad, Arad, Romania
Cuc Paul Nichita: Bucharest University of Economic Studies, Bucharest, Romania
Pantea Mioara Florina: Aurel Vlaicu University of Arad, Arad, Romania
Anta Darius: Adlai E. Stevenson High School in Lincolnshire, Illinois, USA

Proceedings of the International Conference on Business Excellence, 2023, vol. 17, issue 1, 1103-1118

Abstract: By offering consumers more proactive and individualized information services, recommender systems have proven to be a significant answer to the problem of information overload. And collaborative filtering approaches have proven to be an important component of many such recommender systems, allowing for the development of high-quality recommendations by harnessing the preferences of communities of similar users. In this study, we argue that individual personality traits may play an essential role in ensuring general end-user confidence in recommender systems. Individual elements to be examined include social suspiciousness as a personality feature and Daniel Kahneman’s fast and slow thinking styles, which distinguish between two modes of thought: System 1 is rapid, instinctual, and emotive, while System 2 is slower, more deliberate, and more rational. Due to a lack of explanation or inaccurate recommendation results, users may not trust current recommender systems, which poses a significant challenge for those systems. As such, having a trustworthy recommender system is essential. Three different trust-aware recommender system types are analyzed systematically in this study: robust systems that filter misleading information such as spam and fake news; social aware conscious systems that benefit from users’ social connections; and explainable systems that offer justifications for recommended products. On a sample size of 487 Romanian respondents, in an online survey, we have analyzed the impact of individual factors on the trustworthiness of the three types of recommender systems. Results show that fast thinking fully mediates the relationship between social suspiciousness and trust in all three types of recommender systems.

Keywords: recommender systems; social suspiciousness; fast and slow thinking; trust; mediation analysis (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:17:y:2023:i:1:p:1103-1118:n:15

DOI: 10.2478/picbe-2023-0099

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