An Innovative Future through Robotic Process Automation, a Case Study

Bichel Andreea Nicoleta (), Șerban Corina Georgiana () and Bujor Dragoș ()
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Bichel Andreea Nicoleta: Bucharest University of Economic Studies, Bucharest, Romania
Șerban Corina Georgiana: Bucharest University of Economic Studies, Bucharest, Romania
Bujor Dragoș: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2023, vol. 17, issue 1, 1909-1918

Abstract: Artificial intelligence and robotic process automation are among the next generation of digital technologies that are transforming the workplace and our daily lives. And digital transformation has become a critical strategy for many businesses and their leadership. In today's fast-paced and ever-changing business environment, the cornerstone of organizational success is innovation. As the business environment is in perpetual modification and development, it requires businesses to be adaptive to both external and internal factors. The instability of the organizational environment increases the necessity and benefits of employee innovation. The authors analyze the extensive literature defining artificial intelligence, focusing on automation and specifically the role robotic process automation has in increasing organizational efficiency, reducing cost, and ensuring quality. In expanding on the scientific literature surrounding robotic process automation, the article analyses a case study of a Romanian tech company whose complex internal technology ecosystem has resulted in a disconnected landscape which required constant multi-system manual intervention in order to ensure process and data cohesion. The authors present the company’s response to the increased consumption of human capital on repetitive tasks that were increasingly subject to errors, in the form of robotic process automation and levels of machine learning and artificial intelligence. In following the progress of the company towards adopting robotic process automation to increase efficiency, speed, accuracy, and security of processes and tasks, the authors identify the benefits of directing human labor towards more meaningful activities and allowing the repetitive tasks to be shifted to robotic labor. The authors followed the progress of a service technology solutions organization that has established an IT intelligent operation ecosystem, with new strategies across various key departments such as finance, human resources, and Internal Audit, followed by their leadership perspective and thinking for the company's next steps in this case study.

Keywords: robotic process automation; digital transformation; human resources; leadership; artificial intelligence (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:17:y:2023:i:1:p:1909-1918:n:4

DOI: 10.2478/picbe-2023-0168

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