Factors Behind Tourists’ Travel Motivation: The Case of the Gilan Region, Iran

Ramazannejad Yaser, Zarghamfard Moslem (), Hajisharifi Arezoo and Azar Sahand
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Ramazannejad Yaser: Department of Geography and Urban Planning, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran
Zarghamfard Moslem: Department of Geography and Urban Planning, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran
Hajisharifi Arezoo: Department of Geography and Urban Planning, Faculty of Geography, Tehran University, Tehran, Iran
Azar Sahand: Department of Geography and Urban Planning, Faculty of Geography, Urumia University, Urmia, Iran

Quaestiones Geographicae, 2021, vol. 40, issue 4, 101-112

Abstract: This research aims to identify the pull and push factors that are effective for tourists travelling to Gilan province and classifying their motivations into key factors. Data were collected using a questionnaire. A total of 20 motives, including 11 push factors and 9 pull factors, were investigated. The sample size of the study was 390 people. For data analysis, single-sample t-test and factor analysis were used. The results showed that the average total pull motive was greater than the push motive. Motives were divided into three main factors: ‘nature-based tourism and spiritual regeneration’, ‘place dependency and the purchase of agricultural products’ and ‘lifestyle’. It should be noted that the ‘nature-based tourism and spiritual regeneration’ was found to be the most important factor for travelling to Gilan province.

Keywords: tourism; motivation; pull and push factor; Gilan; Iran (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:quageo:v:40:y:2021:i:4:p:101-112:n:9

DOI: 10.2478/quageo-2021-0032

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