The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel

Sirkeci Kübra () and Arıkan Esra ()
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Sirkeci Kübra: PhD Student Department of Business Administration, Kadir Has University
Arıkan Esra: PhD Assistant Professor Faculty of Business Istanbul Bilgi University

South East European Journal of Economics and Business, 2021, vol. 16, issue 2, 150-170

Abstract: Understanding the potential factors and underlying mechanisms to engage in collaborative consumption practices has become a significant concern for academics and practitioners. However, collaborative consumption research is still considered in its early stage; thus, further research is needed. Based on this need, this study extends existing research by providing empirical support for the importance of value perceptions and empathy on female consumers’ attitudes and behavioral intentions to engage in collaborative consumption in the apparel industry. This study also shows a significant moderating effect for materialism and the need for uniqueness in the collaborative consumption of apparel. These findings are believed to be particularly valuable in contributing to the broader literature on collaborative consumption and guiding, especially practitioners, to develop strategic tactics for motivating consumers to engage in collaborative consumption practices.

Keywords: Collaborative consumption; value; empathy; materialism; need for uniqueness; apparel (search for similar items in EconPapers)
JEL-codes: M00 M31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:seejeb:v:16:y:2021:i:2:p:150-170:n:8

DOI: 10.2478/jeb-2021-0020

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South East European Journal of Economics and Business is currently edited by Adnan Efendic, Vesna Babić-Hodović and Aziz Šunje

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