Understanding the Country Image-Travel Motivation Nexus in Emerging Tourism Typologies for South Africa

Matiza Tafadzwa () and Slabbert Elmarie
Additional contact information
Matiza Tafadzwa: North West University, Faculty of Economic & Business Sciences, Potchefstroom, South Africa
Slabbert Elmarie: North West University, Faculty of Economic & Business Sciences, Potchefstroom, South Africa

Polish Journal of Sport and Tourism, 2020, vol. 27, issue 3, 28-33

Abstract: Introduction. This paper explores the influence of country image on the evaluation of a destination’s attributes from the perspective of inbound tourists to South Africa - within the context of both business and medical tourism.Material and methods. Data were generated from a self-administered questionnaire distributed as part of a survey of inbound tourists visiting South Africa’s Table Mountain. Factor analysis and multiple regression were employed to determine the factors and establish their relationship, respectively.Results. The results suggest that South Africa’s image as a country influences tourist’s perception of the country and its destination attributes. More intriguingly, the results show that South Africa’s image is subject to both stereotypes and the country-of-origin effect.Conclusion. The paper concludes that country image is a significant heuristic cue in the appraisal of the destination attributes that motivate inbound tourist travel behaviour. More so, it is aspects such as the ability to manage its affairs, nationally branded exports and the availability of international business-related opportunities that may be most influential to South Africa’s perceived image in tourist decision-making.

Keywords: Country image; destination attributes; travel motives; South Africa (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/pjst-2020-0017 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:spotou:v:27:y:2020:i:3:p:28-33:n:5

DOI: 10.2478/pjst-2020-0017

Access Statistics for this article

Polish Journal of Sport and Tourism is currently edited by Ryszard Cieśliński

More articles in Polish Journal of Sport and Tourism from Sciendo
Bibliographic data for series maintained by Peter Golla ().