EconPapers    
Economics at your fingertips  
 

XTENDING LIKAGES BETWEEN ORGANIZATIONAL ANALYSIS AND SOCIAL STRUCTURE: A CASE STUDY OF THE CELEBRITY-CONSTRUCTION OF A CHINESE MARKETPLACE

Mark Jacobs (markjacobs625@gmail.com)

No wp967, William Davidson Institute Working Papers Series from William Davidson Institute at the University of Michigan

Abstract: This paper examines the emergence of firm-celebrity, both an intangible-asset, and a facilitator of competitive advantage. Institutional approaches have asserted that organizations from the same organizational field and characterized by comparable structural positions face similar structural forces. These result in isomorphic tendencies, and similarities among firms. But, in any organizational field, differences among firms also exist. Apart from research on variations resulting from intra-organization factors, however, firm-differentiating processes have not received much attention. This paper focuses on various firm-external social constructions: legitimacy, reputation, and status, and how they impact the emergence of firm-celebrity, a construct that helps to differentiate one firm from another. The paper adopts a historical, relationally framed approach, which features a firm-celebrity case study.

Keywords: celebrity; structural change; legitimacy; reputation; status; China; Yiwu (search for similar items in EconPapers)
JEL-codes: L1 L2 M13 N85 (search for similar items in EconPapers)
Pages: pages
Date: 2009-08-01
New Economics Papers: this item is included in nep-tra
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.wdi.umich.edu/files/Publications/WorkingPapers/wp967.pdf
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://www.wdi.umich.edu/files/Publications/WorkingPapers/wp967.pdf [302 Found]--> https://wdi.umich.edu/files/Publications/WorkingPapers/wp967.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wdi:papers:2009-967

Access Statistics for this paper

More papers in William Davidson Institute Working Papers Series from William Davidson Institute at the University of Michigan 724 E. University Ave, Wyly Hall 1st Flr, Ann Arbor MI 48109. Contact information at EDIRC.
Bibliographic data for series maintained by WDI (wdi@umich.edu).

 
Page updated 2025-01-04
Handle: RePEc:wdi:papers:2009-967