Do Firms Facing Competitors from Emerging Markets Behave Differently? Evidence from Austrian Manufacturing Firms

Klaus Friesenbichler and Andreas Reinstaller ()

No 625, WIFO Working Papers from WIFO

Abstract: We study the strategic positioning of Austrian manufacturing firms that face competition from emerging markets as opposed to firms that do not. Using a unique sample of large Austrian manufacturing, we find that emerging market competitors are not always a force majeure, but the result of the firms' international activity. Existing strengths and weaknesses are more pronounced when firms face competitors from emerging markets. Emerging market competition is associated with a broader product portfolio and triggers portfolio adjustments. Yet, a larger share of the companies facing emerging market competitors neither adjusts the product portfolio nor plans to develop new competences.

Keywords: Austria; Competition; Dynamic Capabilities; Emerging Markets; Manufacturing (search for similar items in EconPapers)
Pages: 33 pages
Date: 2021-02
New Economics Papers: this item is included in nep-cwa
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:wfo:wpaper:y:2021:i:625

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