Demand Determinants of Cruise Tourism in Competitive Markets: Motivation, Preference, and Intention

Jamie Chen ()

ERSA conference papers from European Regional Science Association

Abstract: The purpose of this study is to develop and estimate an integrated structural path model of the determinants of cruise demand, based on the nexus of motivation, preference, and intention of cruise tourists. The paper aims to identify the drivers of this demand in a growing competitive world market. Our model results show that different cruise motives have significant positive or negative effect on specific customer preferences and intentions, while some significant relationships between specific cruise preferences and intentions are also found. Based on our structural path model, a T-test is applied to compare the differences of cruise motivations and cruise preferences between the growing Asian market and the global cruise market, in order to trace the instrumental determinants of cruise passengers, leading to a new understanding of cruise competitiveness in different regional markets.

Keywords: cruise; competitiveness; motivation; preference; intention (search for similar items in EconPapers)
Date: 2015-10
New Economics Papers: this item is included in nep-cse, nep-mkt, nep-tre and nep-tur
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www-sre.wu.ac.at/ersa/ersaconfs/ersa15/e150825aFinal01190.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wiw:wiwrsa:ersa15p1190

Access Statistics for this paper

More papers in ERSA conference papers from European Regional Science Association Welthandelsplatz 1, 1020 Vienna, Austria.
Bibliographic data for series maintained by Gunther Maier ().