Spatial models in marketing research and practice

Bart J. Bronnenberg

Applied Stochastic Models in Business and Industry, 2005, vol. 21, issue 4‐5, 335-343

Abstract: Spatial models formalize how cross‐sectional observations relate to each other as a function of their spatial location. This paper discusses the generality of such models and how they are helpful to marketing practitioners in the description of marketing data, segmentation of markets, prediction of market behaviour, and the pooling of data. Copyright © 2005 John Wiley & Sons, Ltd.

Date: 2005
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:apsmbi:v:21:y:2005:i:4-5:p:335-343

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