Is customer involvement always beneficial for R&D efficiency? The difference between high‐tech and low‐tech industries

Sangpil Yoon, Gyuhyung Kim, Yanghon Chung and Hosung Son

Managerial and Decision Economics, 2023, vol. 44, issue 3, 1678-1688

Abstract: To investigate the effects of customer involvement as an information source (CIS) throughout the innovation process, this study uses Korea Innovation Survey data and a two‐stage data envelopment analysis method. The results are as follows. High‐tech firms using CIS had lower R&D efficiency at the value creation stage. Low‐tech firms using CIS had higher R&D efficiency at the value creation stage, but lower R&D efficiency at the invention stage. This paper's academic implication extends the research on CIS by examining its effects on firms' R&D efficiency. It also provides a practical guideline for firms that want to leverage customer knowledge.

Date: 2023
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https://doi.org/10.1002/mde.3775

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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:44:y:2023:i:3:p:1678-1688

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