ADVERTISING AND LABOUR SUPPLY: WHY DO AMERICANS WORK SUCH LONG HOURS?

Keith Cowling and Rattanasuda Poolsombat
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Keith Cowling: University of Warwick
Rattanasuda Poolsombat: University of Warwick

The Warwick Economics Research Paper Series (TWERPS) from University of Warwick, Department of Economics

Abstract: Americans are working much longer hours in the paid labour market than workers in Western Europe. Much of the debate focuses on whether this is the result of voluntary worker choice or whether this is a decision imposed on workers by their employers. This paper shows that American hours of work have become more or less stabilised as a result of the rising intensity of advertising in the U.S. : advertising may raise the desired amount of marketed goods and services for which workers find it necessary to work long hours.

Keywords: Advertising; Time Allocation and Labour Supply (search for similar items in EconPapers)
JEL-codes: J22 M37 (search for similar items in EconPapers)
Pages: 38 pages
Date: 2007
New Economics Papers: this item is included in nep-lab and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:wrk:warwec:789

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