A microeconometric analysis of album sales success in the Polish music market

Mateusz Mysliwski

No 54, Working Papers from Department of Applied Econometrics, Warsaw School of Economics

Abstract: The aim of this paper is twofold. Firstly, we attempt to investigate the challenges for the constantly changing music industry on the ex- ample of Poland, positing a conclusion that both artists and lables could pro t from a precisely determined set of factors in uencing the ultimate sales success. On the other hand, the article intends to ll the gap between record industry analyses an econometric literature, as in the course of research, we found that the use of quantitative methods is rarely encountered in such analyses. The study uses a self-compiled dataset, containing information on 619 albums, which appeared on the Ocial Sales Chart (OLiS) between 2008 and 2009. We propose three models for di erent quantitative variables and summarize the obtained results, stating that the use of microeconometric methods in this area of research seems promising.

Keywords: music industry; discrete choice models; partial proportional odds model (search for similar items in EconPapers)
JEL-codes: C25 C51 C52 L82 (search for similar items in EconPapers)
Pages: 22 pages
Date: 2011-05-30
New Economics Papers: this item is included in nep-cul and nep-dcm
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