The Influence of Online Subsidies Service on Online-to-Offline Supply Chain

Qi Xu (), Wen-Jie Wang (), Zheng Liu and Pan Tong ()
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Qi Xu: School of Management, Donghua University, Shanghai, P. R. China
Wen-Jie Wang: School of Management, Donghua University, Shanghai, P. R. China
Zheng Liu: School of Management, Shanghai Jiao Tong University, Shanghai, P. R. China
Pan Tong: School of Management, Donghua University, Shanghai, P. R. China

Asia-Pacific Journal of Operational Research (APJOR), 2018, vol. 35, issue 02, 1-18

Abstract: Online-to-offline (O2O) business model is the new online shopping model in which consumers purchase products or services online and get the products or services in offline physical store. Online subsidies service which provides subsidies for online order is the common way adopted by O2O business to expand the market demand. The demand changes brought by online subsidies service will temporarily disrupt the supply chain balance. In this paper, the O2O supply chain with online subsidies service is modeled to analyze the influence of demand disruption on O2O supply chain performance at the beginning. Then, the optimization of O2O supply chain with online subsidies service to face demand disruption is discussed.

Keywords: Online subsidies service; online-to-offline supply chain; demand disruption; supply chain optimization (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (3)

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DOI: 10.1142/S0217595918400079

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