NOT SO SIMILAR AFTER ALL: EXPLORING THE DIVERSITY OF STRATEGIC ORIENTATIONS FOR INNOVATION

Stefano Denicolai (), Antonella Zucchella () and Federico Moretti
Additional contact information
Stefano Denicolai: University of Pavia, Department of Economics and Management, via San Felice 7, 27100 Pavia, Italy
Antonella Zucchella: University of Pavia, Department of Economics and Management, via San Felice 7, 27100 Pavia, Italy
Federico Moretti: University of Pavia, Department of Economics and Management, via San Felice 7, 27100 Pavia, Italy

International Journal of Innovation Management (ijim), 2018, vol. 22, issue 04, 1-33

Abstract: Innovation has gained growing attention in the strategic management field, and — as a strategic orientation — it has been predominantly considered as a homogenous class of differentiated strategic mindsets. This contribution aims at distinguishing different sub-typologies of innovation strategies and validating their profiles and consistency. It explores approaches discussed in the mainstream literature as well as the possibility that other orientations could exist. A cluster analysis outlines four strategic orientations showing differences in terms of competitive drivers, value creation architectures, outsourcing and alliance policies, and managerial processes. Findings offer scholars and practitioners a better understanding of strategic alternatives in pursuing innovation through the identification of systems of consistency among managerial variables — e.g., configuration of the supply chain — thus fostering uniqueness and sustainability of the competitive advantage, and driving managers’ decision. In particular, what really characterised the different innovation strategies here shown is the way they deal with the value chain structure, meaning a key part of the business model.

Keywords: Strategic orientation; innovation; knowledge-based view; firm value chain (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S1363919618500366
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijimxx:v:22:y:2018:i:04:n:s1363919618500366

Ordering information: This journal article can be ordered from

DOI: 10.1142/S1363919618500366

Access Statistics for this article

International Journal of Innovation Management (ijim) is currently edited by Joe Tidd

More articles in International Journal of Innovation Management (ijim) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().