COMPARISON OF NANOTECHNOLOGY ACCEPTANCE IN TURKEY AND SWITZERLAND

M. Atilla Öner (), Fatih Karaca (), Senem Göl Beşer () and Hakki Yildirmaz ()
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M. Atilla Öner: Management Application and Research Center, Yeditepe University, 26 Ağustos Yerleşimi, IIBF, Kayişdaği Cad., Kayişdaği, Ataşehir 34755 Istanbul, Turkey
Fatih Karaca: Arel University, Department of Business Administration, Türkoba Mah, Erguvan Sk No. 26/K, Tepekent, Büyükçekmece 34537 Istanbul, Turkey
Senem Göl Beşer: Yeditepe University, Department of Business Administration, 26 Ağustos Yerleşimi, IIBF, Kayişdaği Cad., Kayişdaği, Ataşehir 34755 Istanbul, Turkey
Hakki Yildirmaz: T-Bank, Human Resources Department, 19 Mayis Mahallesi, 19 Mayis Caddesi, Şişli Plaza A Blok No: 7, Şişli 34360, Istanbul, Turkey

International Journal of Innovation and Technology Management (IJITM), 2013, vol. 10, issue 02, 1-21

Abstract: The aim of this paper is to replicate the study of Siegristet al.[2007] and to present a comparison of nanotechnology acceptance in Turkey and Switzerland. The participants in our survey acknowledge the benefits of nanotechnology in achieving a preferred future (significance on the country's economy and on wealth creation, as well as quality of life) while reserving some sceptism on the institutions' responsibility in utilizing nanotechnology in the food domain.The most beneficial application in our study is viewed as nanotechnology-used bread compared to food packaging of Swiss study. The mostriskyapplication is seen as the application for tomatoes, the mostaffectis observed again for the tomatoes andwillingness to buy(WTB)choice is more for juice application than any other applications analyzed in this study. Perceivedbenefitsand perceivedrisksare found to have influence on theWTBnanotechnology applications in the food domain. Results did not support any evidence suggesting that the nanoinside applications are perceived as less acceptable than nanooutside application as stated in the Swiss study.Affectevoked by the information existing in environment about the nanotechnology products have significant relation withbenefitsandrisksof this emerging technology. The relation betweenaffectandriskin our model is positive whereas it is negative in Siegristet al.[2007]. The effect ofsocial trustonaffectis found to be insignificant in our study which was an assumption of Siegristet al.[2007] and found to be significant in their research.This paper attempts to help the managers to understand the youth and young adults' perception of nanotechnology in Turkey and to consider the importance of those perceptions for the realization of technological advances in improving their products and developing new ones.

Keywords: Youth foresight; nanotechnology; Turkey; Switzerland (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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DOI: 10.1142/S0219877013400075

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