THE ROLE OF SCENARIOS AND DEMONSTRATORS IN PROMOTING SHARED UNDERSTANDING IN INNOVATION PROJECTS

Marc Steen (), Jan Buijs () and Doug Williams ()
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Marc Steen: Behavioural and Societal Sciences, TNO, Brassersplein 2, Delft, The Netherlands
Jan Buijs: Product Innovation Management, Delft University of Technology, Landbergstraat 15, Delft, The Netherlands
Doug Williams: BT Research and Innovation, British Telecom, Adastral Park, Martlesham Heath, Ipswich, Suffolk, United Kingdom

International Journal of Innovation and Technology Management (IJITM), 2014, vol. 11, issue 01, 1-21

Abstract: It can be challenging for people in an innovation project to develop a shared understanding of the project's overall vision and of what they need to do practically—especially if the project is organized as networked innovation and follows a designerly approach. Yet shared understanding is critical for success. Based on an explorative study of one innovation project, in which ICT applications are developed, we discuss the ways in which the development and evaluation of scenarios and demonstrators can help the people involved to develop a shared understanding. Furthermore, we propose several recommendations for managers of innovation projects for effectively organizing the development and evaluation of scenarios and demonstrators.

Keywords: Scenario; demonstrator; open innovation; design thinking; shared understanding (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (3)

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DOI: 10.1142/S021987701440001X

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