FROM LEAN PRODUCT DEVELOPMENT TO LEAN INNOVATION: SEARCHING FOR A MORE VALID APPROACH FOR PROMOTING UTILITARIAN AND EMOTIONAL VALUE

Martin Gudem (), Martin Steinert () and Torgeir Welo ()
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Martin Gudem: Norwegian University of Science and Technology, Department of Engineering Design and Materials, Richard Birkelandsvei 2b, NO-7491 Trondheim, Norway
Martin Steinert: Norwegian University of Science and Technology, Department of Engineering Design and Materials, Richard Birkelandsvei 2b, NO-7491 Trondheim, Norway
Torgeir Welo: Norwegian University of Science and Technology, Department of Engineering Design and Materials, Richard Birkelandsvei 2b, NO-7491 Trondheim, Norway

International Journal of Innovation and Technology Management (IJITM), 2014, vol. 11, issue 02, 1-20

Abstract: This paper considers the role of lean product development (LPD) as part of a company's overall innovation strategy. Our discussion contends that the value-concept in LPD is too strongly tied to product features, and that this may lead to: (i) overemphasis on utilitarian value, (ii) preference for reliability over validity, and (iii) a defensive approach to market-trends. These factors can compromise the philosophy's ability to maximize customer value, and represent a challenge in making LPD fit beyond incremental innovation in the technological domain. Lean innovation (LI) is therefore introduced as an extension of LPD, building on a value concept that embraces emotional as well as utilitarian characteristics. It is suggested that lean principles should not be limited to product development, but should concern all aspects of a company's innovation efforts relevant to offering a pleasurable customer experience.

Keywords: Lean product development; innovation; design management; engineering design; customer value (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (3)

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DOI: 10.1142/S0219877014500084

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