Decisions in Product Platform Development Projects

Peter E. Harland () and Haluk Yörür
Additional contact information
Peter E. Harland: International Institute Zittau, Technische Universität Dresden, Markt 23, 02763 Zittau, Germany
Haluk Yörür: International Institute Zittau, Technische Universität Dresden, Markt 23, 02763 Zittau, Germany

International Journal of Innovation and Technology Management (IJITM), 2015, vol. 12, issue 01, 1-24

Abstract: Introducing "product platforms" in companies to achieve competitive advantages, like decreased costs and increased product variety, is a widely recognized strategy in research and industry. Nevertheless, there are certain challenges involved in developing product platforms. In order to address this complexity, we focus on the decision-making perspective of platform development in this paper. Based on a systematic literature review, we identify the decisions in product platform development projects (PPDP) and categorize them. We identified 21 decisions that are made within PPDP, which represent a greater scope of decisions than presented in the literature sources reviewed. The plausibility of these platform project decisions is illustrated with a case study of a perennial platform development project within the automotive supply industry. While most of the literature sources only mention very few decisions, the case study shows the complexity and high number of decisions required for an actual PPDP. In addition, it also recognizes all of the prior reviews of the decisions identified. Unlike in the literature, the decisions in the case study were made over a certain period of time. Therefore, we propose that the dynamics of the decision-making process in PPDP have to be taken into account. The set of PPDP decisions identified will help project managers to structure future PPDPs better and support researchers in building related product platform models.

Keywords: Product platform; development project; decision perspective; literature review; case study (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219877015500017
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijitmx:v:12:y:2015:i:01:n:s0219877015500017

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219877015500017

Access Statistics for this article

International Journal of Innovation and Technology Management (IJITM) is currently edited by H K Tang

More articles in International Journal of Innovation and Technology Management (IJITM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().