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Ambidexterity and Ambiguity: The Link Between Ambiguity Management and Contextual Ambidexterity in Innovation

Eric Christian Brun ()
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Eric Christian Brun: Department of Industrial Economics, Risk Management Planning, University of Stavanger, 4036 Stavanger, Norway

International Journal of Innovation and Technology Management (IJITM), 2016, vol. 13, issue 04, 1-29

Abstract: The research goal of this paper is to explore and explain the relation between ambiguity management and contextual ambidexterity in innovation. Based on qualitative analysis of case data, a model is presented showing how managing ambiguity is an underlying process of contextual ambidexterity. Requisite variety, perspective-taking and interpretive skills help generate ambiguity to achieve exploration, while analytic skills help reduce ambiguity to achieve exploitation. Contextual ambidexterity is achieved through a process of alternating between generation, sustention and reduction of ambiguity. High ambiguity tolerance (AT) emphasizes exploration, while low AT emphasizes exploitation. The findings contribute to a more detailed theoretical understanding of the contextual ambidexterity concept and can help practitioners to achieve contextual ambidexterity in their innovation projects.

Keywords: Ambidexterity; ambiguity tolerance; innovation; new product development (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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DOI: 10.1142/S0219877016500139

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