SEGMENTING THE POPULATION OF ENTREPRENEURS: A CLUSTER ANALYSIS STUDY

Melissa S. Cardon (), Rachel S. Shinnar (), Micki Eisenman () and Edward G. Rogoff ()
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Melissa S. Cardon: Pace University, Lubin School of Business, 861 Bedford Road, Goldstein 227, Pleasantville, NY 10570, USA
Rachel S. Shinnar: Appalachian State University, Walker College of Business, ASU Box 32089, Boone, NC 28608-2089, USA
Micki Eisenman: Baruch College, Zicklin School of Business, 1 Bernard Baruch Way, Box B9-240, New York, NY 10010, USA
Edward G. Rogoff: Baruch College, Zicklin School of Business, 1 Bernard Baruch Way, Box B9-240, New York, NY 10010, USA

Journal of Developmental Entrepreneurship (JDE), 2008, vol. 13, issue 03, 293-314

Abstract: This paper contributes to our understanding of minority entrepreneurs in the US by showing that ethnicity alone should not be used to describe or categorize small business owners. We examine a sample of 508 entrepreneurs from three minority groups (African, Mexican, and Korean Americans) and a white group using cluster analysis to explore a categorization pattern that best describes the differences among these entrepreneurs. Our findings suggest that minority entrepreneurs are in fact a very heterogeneous group on a multitude of dimensions such as motivations for entry, satisfaction with the business, nature of problems experienced, and demographics of the business such as its size and gross income. Based on our findings, we recommend that educational and support programs targeting minority entrepreneurs should consider other variables rather than focusing on ethnicity alone.

Keywords: Minority entrepreneurs; entrepreneurial motivation; satisfaction; cluster analysis (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (7)

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DOI: 10.1142/S1084946708001009

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