A Tale of Three Strategic Orientations: A Moderated-Mediation Framework of the Impact of Entrepreneurial Orientation, Market Orientation, and Learning Orientation on Firm Performance

Dev K. Dutta, Vishal K. Gupta and Xiujian Chen
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Dev K. Dutta: Peter T Paul College of Business and Economics, University of New Hampshire, Durham, NH, USA
Vishal K. Gupta: School of Business Administration, University of Mississippi, Oxford, MS, USA
Xiujian Chen: RBS Citizens Financial Group, Boston, MA, USA

Journal of Enterprising Culture (JEC), 2016, vol. 24, issue 03, 313-348

Abstract: In this study, we examine the ways in which three strategic orientations associated with the firm — entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) — affect performance. We hypothesize and test a moderated-mediation framework relating these constructs using a panel dataset of large US retail firms over five years. Our primary finding is that LO mediates the impact of MO on performance and this relationship is strengthened under the moderating influence of EO. In other words, LO acts as a conduit through which the performance effect of MO arises and EO complements MO in terms of impact on performance.

Keywords: Entrepreneurial orientation; market orientation; learning orientation; strategic orientations; performance; retail industry; historiometric approach (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

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DOI: 10.1142/S0218495816500126

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