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Role Models and Entrepreneurial Intention: The Moderating Effects of Experience, Locus of Control and Self-Esteem

Olivier Brunel (olivier.brunel@univ-lyon3.fr), Eric Michael Laviolette (em.laviolette@tbs-education.fr) and Miruna Radu-Lefebvre (mradu@audencia.com)
Additional contact information
Olivier Brunel: IAE Lyon, Université Lyon3, 6 cours Albert Thomas, 69008, Lyon - France
Eric Michael Laviolette: Toulouse Business School, 20 boulevard Lascrosses, 31068 Toulouse - France
Miruna Radu-Lefebvre: Audencia Business School, 8 route de la Jonelière, B.P. 31222, 44312 Nantes Cedex 3 - France

Journal of Enterprising Culture (JEC), 2017, vol. 25, issue 02, 149-177

Abstract: This article demonstrates that the impact of role models (RMs) on students’ self-efficacy and entrepreneurial intention is moderated by their entrepreneurial experience and personality variables such as self-esteem and locus of control. 276 students enrolled in an entrepreneurship education programs (EEPs) were exposed to either a positive or a negative sensitisation message by alumni who became entrepreneurs to test its impact on the students’ self-efficacy and entrepreneurial intention. Findings indicate that students with entrepreneurial experience, high self-esteem and internal locus of control are less impacted by entrepreneurial role models. We discuss the relevance and effectiveness of role models in EEPs.

Keywords: Role models; entrepreneurial intention; self-efficacy; self-esteem; locus of control (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (5)

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DOI: 10.1142/S0218495817500066

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