Consumers’ Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears

Huifang Zhang, Karina Gallardo and Eugene Kupferman ()
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Eugene Kupferman: School of Economic Sciences, Washington State University

No 2009-14, Working Papers from School of Economic Sciences, Washington State University

Abstract: Ethylene treatment has proven an effective way to shorten the postharvest period required for winter Anjou pears to ripen and allows market availability year round. However, the eating quality of pears may vary under different treatments. A sensory experiment and a consumer survey including valuation, assessments of sensory characteristics, purchasing habits, and demographics were conducted. Analysis indicates that the treatment-induced eating quality significantly affects consumers’ willingness to pay (WTP). Mean WTP for each treatment indicates that consumers prefer the pears with a 6-day treatment and on average are willing to pay a premium of $0.25/pound compared to the market price.

Keywords: Pears; Sensory; Willingness to pay (search for similar items in EconPapers)
JEL-codes: M31 Q13 (search for similar items in EconPapers)
Pages: 29 pages
Date: 2009-09
New Economics Papers: this item is included in nep-agr
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