Alcohol prohibition and pricing at the pump
Kai Fischer
No 386, DICE Discussion Papers from Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE)
Abstract:
Firms often sell a transparent base product and a valuable add-on product. If only some consumers are aware of the latter, the add-on's effect on the base product's price will be ambiguous. Cross-subsidization between products to bait uninformed consumers might lower, intrinsic utility from the add-on for informed consumers might raise the price. We study this trade-off in the gasoline market by exploiting an alcohol sales prohibition at stations as an exogenous shifter of add-on availability. Gasoline margins drop by 5% during the prohibition. The effect is mediated by shop variety and local competition. Implications for gasoline market definition arise.
Keywords: Off-Premise Alcohol Prohibition; Gasoline Market; Multi-Product Firms (search for similar items in EconPapers)
JEL-codes: L11 L91 R41 (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-com, nep-ene, nep-ind and nep-law
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:dicedp:386
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