 Tourists' Recommendations: Socio-demographic AnalysisAleksandar Grubor, Ksenija Leković and Slavica Tomić A chapter in Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, 2020, pp 441-449 from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb Abstract: In tourism, information can be treated as the most important factor influencing consumer behaviour. Word-of-mouth is one of the possible ways to transfer information. It is a form of communication – through recommendations - which involves consumers discussing their experience after service consumption. The aim of this paper is to highlight the differences in the frequency of spreading information through word-of-mouth among consumers – tourists of different socio-demographic characteristics (gender, age and, education). The survey was conducted in the period from October to December 2018 on a sample that included 228 respondents from the territory of AP Vojvodina. Based on a literature review and research objective, three hypotheses have been set. The cross-tabulation method was used for testing the proposed hypotheses. Keywords: tourism; consumer; recommendation; word-of-mouth; socio-demographic characteristics; cross-tabulation (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:zbw:entr20:224710 Access Statistics for this chapter More chapters in Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb |
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