Fußballstudie 2015 - Die Markenlandschaft der Fußball-Bundesliga

David M Woisetschläger, Christof Backhaus, Jan Dreisbach and Marc Schnöring

EconStor Preprints from ZBW - Leibniz Information Centre for Economics

Keywords: Fußball-Bundesliga; Vereinsmarke; Markenwahrnehmung; Markenmanagement (search for similar items in EconPapers)
Date: 2015-08-24
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