Sponsoringstudie 2015 – Die Sponsoringpotenziale in der Fußball-Bundesliga

David Woisetschläger, Christof Backhaus, Jan Dreisbach and Marc Schnöring

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Keywords: Sponsoring; Imagetransfer; Fußball-Bundesliga; Sponsor-Fit; Sponsoringaktivierung (search for similar items in EconPapers)
Date: 2015-10-05
New Economics Papers: this item is included in nep-ger and nep-spo
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