The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry

Nasif Chowdhury

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Abstract: Electronic informal (eWOM) is a rising promoting background for customers which affect their evaluation of various existing brands and items, for example, versatile brands through online correspondence channels. The World Wide Web is a magnificent pattern of the thousand years that the key pattern in correspondence has planned. Correspondence is a crucial capacity of the web that is not seen in other media. The World Wide Web gives likelihood to make points of interest to individuals, for example, the distributed business sector, the capacity to return subtle elements through telephone, aides, and productions make considering potential outcomes, and also self-learning. Movies and TV give pleasure, and every one of these things are done in the meantime. This study expects to clarify the impact of electronic informal (eWOM) on customers buy goals in Bangladesh telecom industry. Notwithstanding, the primary components are having audits and the ability to convey, which customizes the correspondence procedure. This study has been roused by the need to see how eWOM impacts buyers' buy goals as to the Bangladesh point of view.

Keywords: Electronic Word of Mouth (eWOM); Consumers Purchase Intentions; Bangladesh Telecommunication Industry; Word of Mouth Marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-ger and nep-pay
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