Fußballstudie 2012 – Wie die Vereinsmarken der Fußball-Bundesliga wahrgenommen werden

David M. Woisetschläger, Christof Backhaus, Jan Dreisbach and Marc Schnöring

EconStor Preprints from ZBW - Leibniz Information Centre for Economics

Abstract: Betrachtung der Markenwahrnehmung der Fußball-Bundesligisten

Keywords: Markenwahrnehmung; Fußball-Bundesliga (search for similar items in EconPapers)
Date: 2012
New Economics Papers: this item is included in nep-ger and nep-spo
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