Sponsoringstudie 2013 – 50 Jahre Fußball-Bundesliga: Von den Anfängen des Sponsoring bis zur Gegenwart

David M. Woisetschläger, Christof Backhaus, Jan Dreisbach and Marc Schnöring

EconStor Preprints from ZBW - Leibniz Information Centre for Economics

Keywords: Sponsoring; Fußball-Bundesliga; Sponsoringwirkung; Imagetransfer; Sponsoringerfolg (search for similar items in EconPapers)
Date: 2013
New Economics Papers: this item is included in nep-ger and nep-spo
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