Attitudes, Preferences and Usage Behavior of the Population Regarding Social Media Pages of Hospitals - Results of a Quantitative Survey in the DACH Region (Germany, Austria, Switzerland)

Michael Beier and Sebastian Früh

EconStor Research Reports from ZBW - Leibniz Information Centre for Economics

Abstract: This research report describes attitudes, preferences and usage behavior of the population regarding social media pages of hospitals. For this purpose, the results of a quantitative survey (N=1,547) in the DACH region (Germany, Austria, Switzerland) are presented and explained.

Keywords: social media; hospitals; digital health; preferences; usage behavior; Facebook; Twitter; Instagram; LinkedIn; XING; YouTube (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-hea
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:esrepo:233853

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